It is becoming increasingly important for our customers to be able to reach their target audience right where they are, geographically, so that they can get the maximum benefit out of their campaigns.
Nowadays, this not only includes being able to advertise within a particular country, mobile carrier or device, but also detailed and specific geolocation.
That has led us to release our new micro-geotargeting feature, which allows our customers to choose a specific location in which they want their ads to appear.
We can take the micro-geotargeting detail to the following levels:
- postal code
- even with a latitude-longitude and a radius (so that geo-circles can be defined)
In addition our system not only works to specify one or several micro-geotargeting, where our client wants to advertise on a “white list” mode, we can also specify “black list” areas, so that we could, for example, show an advertisement in an entire country, except for one region or city.