Smart links are on “must” list lately, and @ Kimia we go beyond the standard to offer two kinds of smart links. Both of them can be setup in a “generic vertical” mode, however our smart links also allow you to show offers only one type of vertical if you wish.
– Matic: the standard smart link. Optimised by vertical, geo, device, carrier/wifi etc. Each click is sent to the best offer available for that segment combo. The optimisation is based on our own algorithm.
– Matrix: advanced 😉 We offer you the tools to design your own smartlink.
You can define “simple” rules like:
- IF geo= “ES” AND carrier= “Vodafone” THEN offer –> “X”
- ELSE offer -_> “Y”
Or more “complex” rules like:
- IF geo= “ES” AND carrier=”Vodafone” then offer –> X
- IF geo= “ES” AND carrier= “Movistar” then =
–>50% goes to offer “X”
–>30% goes to offer “Y”
–>20% goes to Kimia algorithm.
- IF geo= “ES” AND carrier= “WIFI” then → send the traffic back to my fallback URL (this URL can be another networks smart link, @ Kimia we allow this. The aim is for you to optimise your traffic to achieve top revenue for every click.)
If you choose the advanced version, you have more flexibility and control over the offers you will promote, though, of course, it also requires maintenance from your side.
In both cases, we achieve the segmentation using our own internal carrier detection system (IP filtering) and custom database.
As one of our main KPIs is our user-friendly platform, these smart link options are all available on a very simple drop down menus interface.
We also give you access to detailed stats by offer (both “id” and “name”) inside the stats platform. You can set-up direct campaigns to individual products if you prefer and view specific performance data.
Kimia has just hit 10 years in mobile marketing. In any other industry, 10 years might be a good starting point for a company, in mobile performance marketing, a fast pace market, 10 years of generating top revenue, is an achievement! based solely on hard work and efficiency.
We currently generate 100 million clicks per day, that’s 1% of the planet’s population. Every day. With these clicks, we achieve 6 millions CPA events per month, that’s the equivalent of the trade transactions on the New York Stock Exchange (NYSE), every month. We handle a minimum of 60.000 users per minute, meaning, we fill the Yankee stadium every minute.
KPIs like these aren’t reached just due to our high-class technology and a good business strategy, they are achieved through dedication and commitment from our team. Kimia is made up of more than 100 international professionals, that are ready to work hard and play hard, every day. We are present in most industry events worldwide always looking to learn and offer the latest marketing strategy to optimise and maximise your mobile traffic and services.
Kimia has always been at the forefront of the mobile marketing industry, we don’t just “keep up with the times”, we are a reference within the industry, we are the example of innovation and strategy.
It has been an adventure, making 1 of every 30 partners a millionaire, combining the know-how of industry veterans, that work directly with us, with the insatiable energy of our international colleagues. Our daily goals have always been clear, optimise and maximise, we pay more money and we deliver better results as a mobile performance marketing network on CPA, CPI, CPL and now CPM too.
To celebrate and thank our team for its consistency in providing top KPIs and making Kimia the reference adnetwork to work with in mobile marketing, we threw one of our best parties ever. As always, a party is only as good as its attendees, and at Kimia we have an amazing mix of colleagues that generate a unique team spirit that most of us have only experienced within Kimia.
Above all we would like to say thank you to everyone who has worked in, or with, Kimia, past, present and future!.
Thank you to our team for their dedication to each and every partner, and thank you of course to our partners too, it´s your trust and commitment with Kimia that allows us to keep growing and continue to be a pillar within our industry,
Salud! Looking forward to another 10 years of generating top mobile revenue together.