Smart links are on “must” list lately, and @ Kimia we go beyond the standard to offer two kinds of smart links. Both of them can be setup in a “generic vertical” mode, however our smart links also allow you to show offers only one type of vertical if you wish.
– Matic: the standard smart link. Optimised by vertical, geo, device, carrier/wifi etc. Each click is sent to the best offer available for that segment combo. The optimisation is based on our own algorithm.
– Matrix: advanced 😉 We offer you the tools to design your own smartlink.
You can define “simple” rules like:
- IF geo= “ES” AND carrier= “Vodafone” THEN offer –> “X”
- ELSE offer -_> “Y”
Or more “complex” rules like:
- IF geo= “ES” AND carrier=”Vodafone” then offer –> X
- IF geo= “ES” AND carrier= “Movistar” then =
–>50% goes to offer “X”
–>30% goes to offer “Y”
–>20% goes to Kimia algorithm.
- IF geo= “ES” AND carrier= “WIFI” then → send the traffic back to my fallback URL (this URL can be another networks smart link, @ Kimia we allow this. The aim is for you to optimise your traffic to achieve top revenue for every click.)
If you choose the advanced version, you have more flexibility and control over the offers you will promote, though, of course, it also requires maintenance from your side.
In both cases, we achieve the segmentation using our own internal carrier detection system (IP filtering) and custom database.
As one of our main KPIs is our user-friendly platform, these smart link options are all available on a very simple drop down menus interface.
We also give you access to detailed stats by offer (both “id” and “name”) inside the stats platform. You can set-up direct campaigns to individual products if you prefer and view specific performance data.
If you are generating money in affiliate marketing, you must be tired of reading “worldwide coverage”, “100% fill rate”, “top, best eCPMs”… Okey, it is true, sale pitches all sound the same, mainly because, in most cases, it`s basically true! As an example, Kimia has the in-house technology and dedicated commercial team to make sure we can monetise even the most difficult segments for all mobile traffic, as well as provide complete coverage for desktop traffic.
However, these words start to feel hollow after a while, and you need more support, you need actual working strategies to get that best CPMs for each and every segment within your traffic. Kimia is aware that there is a large amount of webmasters that could improve their websites incoming revenue per impression, with a few very basic tools/tips.
Due to this we offer a specific, CPM based, adserver specially for webmasters, to complement our leading performance model adserver for media buyers and networks.
If you have worked with Kimia before as a webmaster, you know that we have been very focused in the mobile space and one of the many ways we optimize your mobile traffic is through Pops. (That´s a full page ad that opens in a new browser tab, hidden under the active content tab.) This ad format does not interrupt the user experience yet has a proven track record of yielding higher eCPM revenues than traditional display banner formats. Pops are not available on adsense, therefore this is an exclusive opportunity to optimise your traffic, let´s say, with Kimia! In addition to Pops we also offer alternative ad formats with high CTRs that can be used in combination with traditional ad formats from Google or other platforms. Providing high CTR formats results in a more qualified traffic source that advertisers are willing to pay more for! These formats include: Sticky, Slide-in, Notification bar, Leading app, in video banners and notification push-up. To see more about these formats, click here: https://kimia.mobi/en/advertising-formats
However, we also know that one of the most important aspects of mobile traffic monetisation is the big CPM difference between 3G and wifi traffic due to the different conversion flows, in addition to other precise targeting factors. So, to tackle this situation, we have further refined our platform, to not only provide precise IP targeting for carrier/wifi and the device/platform, but also city/zip code, language, time of day and operating system, all contributing to higher advertiser bids to increase your CPM.
On our platform you have carrier/wifi identification and filtering tools that allow you to send us all your traffic while getting the most from each segment. We help you to filter out all the 3G/WIFI segments and send it to specifically targeted mobile product best performing for each country, vertical, platform and carrier. We even offer you the freedom to utilize our expert IP filtering system to send certain traffic segments to offers/platforms outside of Kimia. Your profit is our priority, this is a partnership, and we want you to make the highest profit on every impression .
We also know that getting the right message to the right audience is crucial for improving revenue. That’s why Kimia offers optimized offers according to site category. Advertisers are able to bid according to verticals providing targeted messaging to specific audiences resulting in higher CPMs for our webmasters.
Add to the above a dedicated compliance team and technology to ensure your site integrity remains at top performance, as well as our Anti-adblocking solution, and you have a combination of tools, technology, and support to improve your current monetization.
For you, as a media buyer, there are many factors that affect the revenue you can achieve with your traffic on a daily bases. Uncontrollable factors such as socioeconomic, cultural etc, and not merely industry related (split testing, product compatibility)
How do you manage these “uncontrollable” factors in the best way possible?.
One simple option at your reach is to optimise your traffic in detail with competitive information you can directly monitor. For example eCPMs by hour per market. Ideally, you work with your account manager to review, per geo, your profitable revenue hours and the markets profitable CPM hours, and therefore you can adequate your campaigns with this information. Either to adapt your traffic flow to the best sections of the day, or, even if you have already profitable campaign, possibly duplicate your campaigns to reach more profit.
You can obtain this useful information by working with a premium account manager; a professional that will facilitate eCPMs per hour and per market, so that you know the effectiveness of your overall traffic within a geo. As well as giving you visibility into the product specifications. There are many products out there, however an AM can tell you which ones are performing best per segment and at what times. An important note, some of these products also have caps and it vital to keep this in mind and have an AM that know exactly where you should place your efforts and when.
At Kimia we see clear fluctuations within our major countries, specially when top converting hours begin and therefore when there is a higher competition for traffic.
In our top asian markets such as India and Thailand, the top converting hours tend to be in the local early evening, from 7pm to 12pm. On the other hand in the EU markets are slight differences from each other, for example in Germany conversion rates spike from 4pm onwards whereas in Spain the spike starts after 9pm.
Optimizing your traffic by time sections and per geo is a simple and efficient method that is available to all media buyers working with premium performance based networks.
Kimia has just hit 10 years in mobile marketing. In any other industry, 10 years might be a good starting point for a company, in mobile performance marketing, a fast pace market, 10 years of generating top revenue, is an achievement! based solely on hard work and efficiency.
We currently generate 100 million clicks per day, that’s 1% of the planet’s population. Every day. With these clicks, we achieve 6 millions CPA events per month, that’s the equivalent of the trade transactions on the New York Stock Exchange (NYSE), every month. We handle a minimum of 60.000 users per minute, meaning, we fill the Yankee stadium every minute.
KPIs like these aren’t reached just due to our high-class technology and a good business strategy, they are achieved through dedication and commitment from our team. Kimia is made up of more than 100 international professionals, that are ready to work hard and play hard, every day. We are present in most industry events worldwide always looking to learn and offer the latest marketing strategy to optimise and maximise your mobile traffic and services.
Kimia has always been at the forefront of the mobile marketing industry, we don’t just “keep up with the times”, we are a reference within the industry, we are the example of innovation and strategy.
It has been an adventure, making 1 of every 30 partners a millionaire, combining the know-how of industry veterans, that work directly with us, with the insatiable energy of our international colleagues. Our daily goals have always been clear, optimise and maximise, we pay more money and we deliver better results as a mobile performance marketing network on CPA, CPI, CPL and now CPM too.
To celebrate and thank our team for its consistency in providing top KPIs and making Kimia the reference adnetwork to work with in mobile marketing, we threw one of our best parties ever. As always, a party is only as good as its attendees, and at Kimia we have an amazing mix of colleagues that generate a unique team spirit that most of us have only experienced within Kimia.
Above all we would like to say thank you to everyone who has worked in, or with, Kimia, past, present and future!.
Thank you to our team for their dedication to each and every partner, and thank you of course to our partners too, it´s your trust and commitment with Kimia that allows us to keep growing and continue to be a pillar within our industry,
Salud! Looking forward to another 10 years of generating top mobile revenue together.
One of the most important “KPIs” of any reliable network is their performance stability. We need to generate a constant revenue flow, ideally, with top performance.
For example, let’s take the current market situation in Thailand.
Kimia has been working with the top performing products in the market, and, as our policy is to always look for stability, we have also connected and worked to grow backup products.
Recently Thailand’s number one converting product encountered issues, therefore performance and revenue dropped, Kimia´s performance remained constant. We were able to maintain a constant revenue flow to our clients using the network of top performing products that we created within the market.
This is Kimia´s “modus operandi”, we can not predict sudden market issues, however we work to have the best connections within the geos to always have a plan B and continue to generate revenue for our partners, “come what may”