Smart links are on “must” list lately, and @ Kimia we go beyond the standard to offer two kinds of smart links. Both of them can be setup in a “generic vertical” mode, however our smart links also allow you to show offers only one type of vertical if you wish.
– Matic: the standard smart link. Optimised by vertical, geo, device, carrier/wifi etc. Each click is sent to the best offer available for that segment combo. The optimisation is based on our own algorithm.
– Matrix: advanced 😉 We offer you the tools to design your own smartlink.
You can define “simple” rules like:
- IF geo= “ES” AND carrier= “Vodafone” THEN offer –> “X”
- ELSE offer -_> “Y”
Or more “complex” rules like:
- IF geo= “ES” AND carrier=”Vodafone” then offer –> X
- IF geo= “ES” AND carrier= “Movistar” then =
–>50% goes to offer “X”
–>30% goes to offer “Y”
–>20% goes to Kimia algorithm.
- IF geo= “ES” AND carrier= “WIFI” then → send the traffic back to my fallback URL (this URL can be another networks smart link, @ Kimia we allow this. The aim is for you to optimise your traffic to achieve top revenue for every click.)
If you choose the advanced version, you have more flexibility and control over the offers you will promote, though, of course, it also requires maintenance from your side.
In both cases, we achieve the segmentation using our own internal carrier detection system (IP filtering) and custom database.
As one of our main KPIs is our user-friendly platform, these smart link options are all available on a very simple drop down menus interface.
We also give you access to detailed stats by offer (both “id” and “name”) inside the stats platform. You can set-up direct campaigns to individual products if you prefer and view specific performance data.
If you are generating money in affiliate marketing, you must be tired of reading “worldwide coverage”, “100% fill rate”, “top, best eCPMs”… Okey, it is true, sale pitches all sound the same, mainly because, in most cases, it`s basically true! As an example, Kimia has the in-house technology and dedicated commercial team to make sure we can monetise even the most difficult segments for all mobile traffic, as well as provide complete coverage for desktop traffic.
However, these words start to feel hollow after a while, and you need more support, you need actual working strategies to get that best CPMs for each and every segment within your traffic. Kimia is aware that there is a large amount of webmasters that could improve their websites incoming revenue per impression, with a few very basic tools/tips.
Due to this we offer a specific, CPM based, adserver specially for webmasters, to complement our leading performance model adserver for media buyers and networks.
If you have worked with Kimia before as a webmaster, you know that we have been very focused in the mobile space and one of the many ways we optimize your mobile traffic is through Pops. (That´s a full page ad that opens in a new browser tab, hidden under the active content tab.) This ad format does not interrupt the user experience yet has a proven track record of yielding higher eCPM revenues than traditional display banner formats. Pops are not available on adsense, therefore this is an exclusive opportunity to optimise your traffic, let´s say, with Kimia! In addition to Pops we also offer alternative ad formats with high CTRs that can be used in combination with traditional ad formats from Google or other platforms. Providing high CTR formats results in a more qualified traffic source that advertisers are willing to pay more for! These formats include: Sticky, Slide-in, Notification bar, Leading app, in video banners and notification push-up. To see more about these formats, click here: https://kimia.mobi/en/advertising-formats
However, we also know that one of the most important aspects of mobile traffic monetisation is the big CPM difference between 3G and wifi traffic due to the different conversion flows, in addition to other precise targeting factors. So, to tackle this situation, we have further refined our platform, to not only provide precise IP targeting for carrier/wifi and the device/platform, but also city/zip code, language, time of day and operating system, all contributing to higher advertiser bids to increase your CPM.
On our platform you have carrier/wifi identification and filtering tools that allow you to send us all your traffic while getting the most from each segment. We help you to filter out all the 3G/WIFI segments and send it to specifically targeted mobile product best performing for each country, vertical, platform and carrier. We even offer you the freedom to utilize our expert IP filtering system to send certain traffic segments to offers/platforms outside of Kimia. Your profit is our priority, this is a partnership, and we want you to make the highest profit on every impression .
We also know that getting the right message to the right audience is crucial for improving revenue. That’s why Kimia offers optimized offers according to site category. Advertisers are able to bid according to verticals providing targeted messaging to specific audiences resulting in higher CPMs for our webmasters.
Add to the above a dedicated compliance team and technology to ensure your site integrity remains at top performance, as well as our Anti-adblocking solution, and you have a combination of tools, technology, and support to improve your current monetization.
A “pop-under” ad is not a new format, it´s been around for as long as the rest of the formats out there, just not being put to great use and the reality is, pop-unders can make you more money with the same mobile traffic you´ve been monetizing until now.
With the same exact clicks you are using on banners, redirect etc. you can execute a pop-under that is statistically proven to generate a higher CPM than other formats. A simple ad that is delivered “behind” the initial browser product, it doesn’t bother the user, it doesn´t take attention away from the original banners on the browser and it´s not intrusive. Pop-unders are only visible once the user is done with the current page and closes it.
To assure this “non-intrusive” behaviour, pop-unders work on several “controlled methods”. For example, frequency capping, a pop-under ad is only delivered to a user every 24 hrs. Another method that helps is that the pop-under is not generated on the initial/primary page, it will be generated once the user is within the site. This will limit the number of ads that “pop” per user. All leading to a less aggressive user experience, however, generating extra revenue for you each time.
Basically, the correct use of a pop-under ad leads to is more revenue on top of your current benefit, without you having to generate more traffic. It´s the most simple and cost efficient optimisation in the current market