In an earlier entry we focused on the definition of what we call “attribution” (that great unknown concept) in this article we want to go deeper into the use we make of this concept in Kimia.
Let us briefly recall that attribution is successfully matching all traffic characteristics, sources, sub-sources, internal attributes… of our publishers to the final statistics, that includes the revenue generated.
In Kimia, what we understand as “characteristics of origin” which we attribute to the traffic, could be divided into three:
- Fixed Features:
- Publisher: who sends us traffic.
- Channel: the website, application, or sub-source of fixed traffic defined by the publisher.
- Ad-code / Zone-id: this corresponds to an integration where the publisher sends us the traffic (a banner of a certain size, a redirect, a pop up, …)
- Variable characteristics: In the URL that we give the publisher to publish our integrations we allow values to be sent to four parameters that will also be stored in the attribution. Usually these parameters are used by our publishers for information regarding the position of the creative, the page in which it appears, or other data related to the sub-sources that you want to assign. These parameters are: af, mk, ext1 and ext2. Later we will talk about them when we go over statistics.
- Click identifier: Some of our publishers have their own attribution system, so they prefer to send us a click identifier that we will send them back by postback, in case a payment event is confirmed. Through this click identifier, the publisher will be able to make its own attribution.
Both fixed and variable characteristics will be stored in our statistics, so that our publishers can make queries, filters and groupings for those characteristics and can see the attribution assigned to them in terms of prints, clicks, conversions and generated revenue. In addition, traffic characteristics, such as the country of origin, operator and device, will also be associated.
In general, our publishers choose our dashboard to check their statistics. With these stats, publishers are provided with all characteristics of the attributions, except for the variable characteristics ext1 and ext2.
Kimia’s platform dashboard
Some of our publishers prefer to request the stats in CSV file format, to integrate later in their own statistics. These reports also contain all attribution features, however, they do not contain data for the af and mk variables.
If you are generating money in affiliate marketing, you must be tired of reading “worldwide coverage”, “100% fill rate”, “top, best eCPMs”… Okey, it is true, sale pitches all sound the same, mainly because, in most cases, it`s basically true! As an example, Kimia has the in-house technology and dedicated commercial team to make sure we can monetise even the most difficult segments for all mobile traffic, as well as provide complete coverage for desktop traffic.
However, these words start to feel hollow after a while, and you need more support, you need actual working strategies to get that best CPMs for each and every segment within your traffic. Kimia is aware that there is a large amount of webmasters that could improve their websites incoming revenue per impression, with a few very basic tools/tips.
Due to this we offer a specific, CPM based, adserver specially for webmasters, to complement our leading performance model adserver for media buyers and networks.
If you have worked with Kimia before as a webmaster, you know that we have been very focused in the mobile space and one of the many ways we optimize your mobile traffic is through Pops. (That´s a full page ad that opens in a new browser tab, hidden under the active content tab.) This ad format does not interrupt the user experience yet has a proven track record of yielding higher eCPM revenues than traditional display banner formats. Pops are not available on adsense, therefore this is an exclusive opportunity to optimise your traffic, let´s say, with Kimia! In addition to Pops we also offer alternative ad formats with high CTRs that can be used in combination with traditional ad formats from Google or other platforms. Providing high CTR formats results in a more qualified traffic source that advertisers are willing to pay more for! These formats include: Sticky, Slide-in, Notification bar, Leading app, in video banners and notification push-up. To see more about these formats, click here: https://kimia.mobi/en/advertising-formats
However, we also know that one of the most important aspects of mobile traffic monetisation is the big CPM difference between 3G and wifi traffic due to the different conversion flows, in addition to other precise targeting factors. So, to tackle this situation, we have further refined our platform, to not only provide precise IP targeting for carrier/wifi and the device/platform, but also city/zip code, language, time of day and operating system, all contributing to higher advertiser bids to increase your CPM.
On our platform you have carrier/wifi identification and filtering tools that allow you to send us all your traffic while getting the most from each segment. We help you to filter out all the 3G/WIFI segments and send it to specifically targeted mobile product best performing for each country, vertical, platform and carrier. We even offer you the freedom to utilize our expert IP filtering system to send certain traffic segments to offers/platforms outside of Kimia. Your profit is our priority, this is a partnership, and we want you to make the highest profit on every impression .
We also know that getting the right message to the right audience is crucial for improving revenue. That’s why Kimia offers optimized offers according to site category. Advertisers are able to bid according to verticals providing targeted messaging to specific audiences resulting in higher CPMs for our webmasters.
Add to the above a dedicated compliance team and technology to ensure your site integrity remains at top performance, as well as our Anti-adblocking solution, and you have a combination of tools, technology, and support to improve your current monetization.